Radio companies and their sponsors first experimented with TV. The (37) _ reason for the lack of quality in American TV is related to both the history of TV development and the economics of TV. The poor quality of programs does not elevate people into greater (36) _, but rather maintains and encourages the status quo. Yet when what can be seen on TV in one day is critically analyzed, it becomes evident that TV is not a teacher but a sustainer. It has become a babysitter, an initiator of conversations, a major transmitter of culture, and a keeper of traditions. TV, although not essential, has become a(n) (35) _ part of most people’s lives. In the United States, where sociologists have studied the effects, some interesting observations have been made.
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